Bellpal
“A hardware startup providing fall detection for elderly through a smart watch with an accompanying app that will alert family members”
My role
In Q4 2019 I consulted as a Growth Hacker in a smaller project with the aim of getting their digital channels up and running.
Tasks performed.
Funnel analysis (“where do people drop off?”)
Creating a marketing plan.
Doing a budget.
Setting up Buyer Personas based on their previous experience and publicly available statistics.
Launching their performance marketing in multiple channels.
Crafting a content marketing strategy.
AB-testing content & performance marketing assets